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Capital for E-commerce & D2C Brands
Marketplace-settlement finance, inventory funding and growth capital for online sellers and D2C brands.
How We Serve the E-commerce Sector
E-commerce compresses retail economics into weekly cycles: marketplace settlements arrive 7–15 days after sale, inventory must be stocked deep before sale events, and ad spend is the growth throttle that always wants more cash.
LOANYARD CAPITAL arranges marketplace-settlement-linked credit, inventory funding for event stocking, and revenue-based growth capital for D2C brands — from lenders that read dashboards, not just balance sheets.
Funding Challenges We Solve
Funding Solutions for E-commerce
Case Study
Home & kitchen D2C brand, Delhi
₹3 Crore — festive inventory + ads
The Challenge
A fast-growing D2C brand needed to triple inventory and double ad spend for the festive quarter, with cash locked in marketplace settlements and imported stock on the water.
Our Solution
We arranged a marketplace-settlement-linked line (repaid from Amazon/Flipkart payouts), an inventory demand loan timed to the festive cycle, and structured repayments to end by January when cash normalised.
Business Impact
- Festive revenue 3.2x the previous year
- Stockouts eliminated during peak event days
- Facility fully repaid on schedule from season cash flows